Monthly Marketing Dashboard
Fibrwrap CCUK | Composites Construction UK Ltd | Prepared by Burst Creatives
📌 Key Highlights & Observations
Conversions up +12.4% despite fewer visitors
Key events rose to 154 even as overall active users declined — the audience visiting is more qualified and taking action.
LinkedIn impressions more than doubled
Impressions surged to 3,950 (+102.8% MoM) with reactions up 100% — content engagement is at its strongest yet.
LinkedIn follower growth accelerating
15 new followers this period (+87.5% MoM), with unique page visitors up 35% — brand awareness on LinkedIn is building momentum.
805 organic clicks from Google in 28 days
Organic search drives 35.3% of all sessions. Content pages like carbon fibre guides and movement joints continue to attract qualified traffic.
Brand terms leading in search
"fibrewrap" is the top query at 27.2% CTR and 259 clicks — strong brand recognition. "Is carbon fiber sustainable" at 3.2% CTR shows strong content pull.
LinkedIn social traffic not converting to website visits
Only 3 organic social sessions despite strong post performance. Adding clear links and CTAs to LinkedIn posts would help bridge this gap.
Page speed flagged across 100% of pages
Google Search Console has flagged slow LCP loading on all indexed pages — a priority fix that will directly improve rankings and user experience.
344 pages not indexed
A significant portion of the site remains unindexed across 7 different reasons. A technical SEO crawl audit is recommended to recover this lost ranking potential.
Google Analytics (GA4) — Website Performance
May 5 – June 1, 2026 (28 days)Active Users
2,500
Last 28 days
▼ 8.7% MoM
New Users
4,000
First-time visitors
▼ 8.8% MoM
Page Views
5,100
Total views
Key Events
154
Conversions
▲ 12.4% MoM
Avg. Engagement
15s
Per active user
Total Events
20K
All event types
▼ 5.6% MoM
Month-on-Month Comparison
Active Users2,500 ↓ from 2,900 (Apr)
New Users4,000 ↓ from 4,600 (Apr)
Page Views5,100 ↓ from 5,500 (Apr)
Key Events (Conversions)154 ↑ from ~137 (Apr est.)
Total Events20K ↓ from 23K (Apr)
Avg. Engagement Time15s (unchanged)
Traffic Acquisition — Sessions by Channel
| # | Page | Views |
|---|---|---|
| 1 | Page not found – Composites Construction | 775 |
| 2 | Home – Composites Construction UK | 662 |
| 3 | Cost Consultants – Composites Construction | 324 |
| 4 | Carbon Fibre Reinforced Polymer | 197 |
| 5 | Contact – Composites Construction | 164 |
| 6 | Movement Joints in Brickwork | 156 |
| 7 | What is Carbon Fibre-Reinforced Pol… | 143 |
Top Countries — Active Users
404 Page is the most-viewed page (775 views) — broken links are sending significant traffic to a dead end. Identifying and fixing the referring URLs should be a priority to recover this lost engagement.
Key Behavioural Events
session_start — 4,400
first_visit — 4,000
user_engagement — 2,100
scroll — 1,800
video_progress — 1,300 ✓
video_start — 465 ✓
Google Search Console — SEO Performance
28-Day · fibrwrap-ccuk.comTotal Clicks (28-Day)
805
Organic search clicks
Total Impressions
155K
Times appeared in Google
Average CTR
0.5%
Click-through rate
⚠ Below target
Average Position
15.1
Google ranking
Pages Indexed
403
Confirmed indexed
Not Indexed
344
7 reasons flagged
⚠ Needs audit
3-Month Rolling View (for reference)
2,700
Total Clicks
465K
Impressions
0.6%
Avg. CTR
12.8
Avg. Position
| # | Query | Clicks | Impr. | CTR |
|---|---|---|---|---|
| 1 | fibrewrap | 259 | 922 | 27.2% |
| 2 | ccuk | 19 | 1,765 | 1.1% |
| 3 | carbon fibre reinforced polymer | 17 | 2,055 | 0.8% |
| 4 | cfrp | 13 | 5,130 | 0.3% |
| 5 | fibrwrap | 9 | 668 | 1.3% |
| 6 | is carbon fiber sustainable | 8 | 250 | 3.2% |
| 7 | pros and cons of carbon fiber | 8 | 161 | 5.0% |
| 8 | carbon fiber environmental impact | 8 | 104 | 7.7% |
| 9 | carbon fibre strengthening | 7 | 384 | 1.8% |
| 10 | is carbon fiber biodegradable | 7 | 216 | 3.2% |
| # | Page | Clicks | Impr. | CTR |
|---|---|---|---|---|
| 1 | /movement-joints-in-brickwork… | 67 | 9,826 | 0.7% |
| 2 | /carbon-fibre-reinforced-polymer-pros-cons | 67 | 7,820 | 0.9% |
| 3 | Homepage (fibrwrap-ccuk.com/) | 56 | 3,145 | 1.8% |
| 4 | /pros-and-cons-concrete-crack-resin… | 49 | 8,652 | 0.6% |
| 5 | /from-strength-to-sustainability… | 47 | 2,151 | 2.2% |
| 6 | /what-is-cfrp-guide… | 45 | 8,417 | 0.5% |
| 7 | /carbon-fibre-strengthening/ | 27 | 2,981 | 0.9% |
Page Indexing Status
✅ Indexed403 pages
❌ Not Indexed344 pages (7 reasons)
Critical: Page Speed (LCP) — 100% of pages flagged as slow — Google Search Console confirms all pages have poor Largest Contentful Paint scores. This is directly suppressing rankings and increasing bounce rates. Recommend prioritising image optimisation, server response time, and render-blocking resource fixes as the single highest-impact technical action this month.
CTR Opportunity: Average position of 15.1 with only 0.5% CTR suggests meta titles and descriptions need optimisation. Pages ranking positions 5–15 with high impressions (e.g. cfrp: 5,130 impressions, 0.3% CTR) have significant untapped click potential — targeted meta description rewrites could meaningfully increase traffic without improving rankings.
LinkedIn — Composites Construction UK
May 2–31, 2026Total Followers
1,842
Lifetime total
New Followers
+15
This period
▲ 87.5% MoM
Impressions
3,950
Post reach
▲ 102.8% MoM
Reactions
38
Post reactions
▲ 100% MoM
Comments
2
Post comments
▲ 100% MoM
Reposts
1
Shares
▼ 50% MoM
Visitor Analytics
Page Views71 ↑ 4.4% MoM
Unique Visitors27 ↑ 35% MoM
Custom Button Clicks0
Page Search Appearances (last 7d)48 ↓ 12.7% WoW
Month-on-Month Comparison
Impressions3,950 ↑ from 1,946 (Apr)
Reactions38 ↑ from 19 (Apr)
New Followers15 ↑ from 8 (Apr)
Unique Visitors27 ↑ from 20 (Apr est.)
Custom Button Clicks0 (unchanged)
Organic Social driving only 3 website sessions despite 3,950 impressions — content is being seen but not clicking through. Adding website links directly in post body copy (not just comments) and including a clear CTA in each post would help convert LinkedIn visibility into website traffic.
Page Search Appearances down 12.7% week-on-week (48 appearances, 25–31 May) — maintaining consistent posting frequency of 3+ posts per week will help stabilise and grow LinkedIn search visibility over time.
Priority Actions for June
Recommended Next Steps🔴 Urgent — Technical
Fix Page Speed (LCP)
100% of pages flagged as slow. Optimise images, reduce render-blocking scripts, and improve server response time.
Audit 344 Unindexed Pages
Run a technical crawl to identify and resolve the 7 indexation issues. Recovering these pages could significantly increase organic visibility.
Fix 404 Page (775 views)
Identify all broken internal/external links sending traffic to the error page and implement 301 redirects.
🟡 High Priority — SEO
Rewrite Meta Titles & Descriptions
CTR at 0.5% with avg. position 15 has huge upside. Pages with 5,000+ impressions but <1% CTR (e.g. cfrp, what-is-cfrp) should be prioritised first.
Target Featured Snippets
Content ranking positions 5–15 on questions like "what is CFRP" and "is carbon fiber sustainable" are prime candidates for structured answer formatting.
🔵 Growth — LinkedIn
Add Links in Post Body Copy
Impressions doubled but only 3 website visits came from LinkedIn. Include direct links with strong CTAs in post body (not just comments).
Maintain 3+ Posts per Week
Search appearances dipped 12.7% WoW — consistent posting is the primary lever for maintaining and growing LinkedIn algorithmic reach.
Set Up Custom Button Destination
0 custom button clicks recorded — ensure the LinkedIn page CTA button is configured and pointing to an active enquiry or contact page.