JOURNAL

Viral social media campaigns that flop every time Marketing AgencyMarketing StrategySocial Media

Viral social media campaigns that flop every time

Viral social media campaigns are a funny thing – sometimes they’re intentionally kicked off by a brand to create a…

Caroline LatusJanuary 17, 2022

3 of the Best Black Friday Campaigns ⚫ Marketing AgencyMarketing StrategySocial Media

3 of the Best Black Friday Campaigns ⚫

A rundown of the best Black Friday campaigns It’s a time marketers dread and brands rely on. The lowest prices,…

Caroline LatusNovember 8, 2021

How to Calculate Customer Acquisition Cost (COC) Marketing AgencyMarketing Strategy

How to Calculate Customer Acquisition Cost (COC)

How to work out the customer acquisition cost before a new campaign Like any brand - we are busy generating…

Caroline LatusNovember 2, 2021

Certified Ads Lover: Reactive Marketing is for Every Brand Digital MarketingMarketing Agency

Certified Ads Lover: Reactive Marketing is for Every Brand

Unless you’ve been hiding under a rock (or you’re not a LinkedIn member), you’ll know that Canadian rapper Drake has…

Caroline LatusSeptember 7, 2021

Apple iOS 15 update: Should email marketers be worried? Digital Marketing

Apple iOS 15 update: Should email marketers be worried?

Between algorithm changes and iOS updates, we digital marketers are used to our work being sabotaged after each roll-out. And…

Caroline LatusAugust 16, 2021

The Dos & Don’ts of `Reverse Psychology Advertising` Digital MarketingMarketing AgencyMarketing Strategy

The Dos & Don’ts of `Reverse Psychology Advertising`

Can reverse psychology be used in marketing? Brilliant marketing is the brainchild of a brilliant marketer. Makes sense…doesn’t it? It’s…

Caroline LatusJuly 13, 2021

Am I Team ROI… or Team Brand? BrandingDigital Marketing

Am I Team ROI… or Team Brand?

(There’s more to marketing than turning that money-making tap on, you know). Digital marketing for beginners: Marketing strategies If your…

Caroline LatusJune 29, 2021

Why we love WordPress: free WordPress themes & WooCommerce plug-ins Web Design

Why we love WordPress: free WordPress themes & WooCommerce plug-ins

WordPress has been around since 2003, but we still find ourselves name-dropping WordPress at most client meetings.  And although it holds 60% market share…

Caroline LatusJune 21, 2021

Our 4 favourite HubSpot CRM features Digital Marketing

Our 4 favourite HubSpot CRM features

We all know and love HubSpot for the daily dose of relevant, insightful, and jargon-free news it serves us. But…

Caroline LatusJune 2, 2021

#CuthbertFreed: The power of TOV Social Media

#CuthbertFreed: The power of TOV

Unless you’ve been living under a rock, you’ll know all about Cuthbert and his celebration cake twin – Marks &…

Caroline LatusApril 27, 2021

Effective customer acquisition: It’s about the journey, not the destination Digital Marketing

Effective customer acquisition: It’s about the journey, not the destination

Attracting new customers is about so much more than launching a website. Sure - a beautifully designed, easy-to-navigate site with…

Caroline LatusMarch 16, 2021

Creating a Brand Design: The Importance of Building an Identity for Your Target Audience Branding

Creating a Brand Design: The Importance of Building an Identity for Your Target Audience

As a business owner, you know that all of your marketing activity needs to be reaching your target audience. This…

Caroline LatusMarch 4, 2021

How to adapt your marketing during COVID-19 outbreak Digital MarketingMarketing AgencyMarketing StrategySocial Media

How to adapt your marketing during COVID-19 outbreak

Cutting Marketing Budgets during Covid-19 Crisis?  The world we currently live in is dominated by news of the global Coronavirus…

Caroline LatusApril 4, 2020

The Evolution of Social Media for Businesses Social Media

The Evolution of Social Media for Businesses

Social Media for Business  Due to it being omnipresent and a huge part of most people’s lives, it seems like…

Caroline LatusOctober 4, 2019

Why a Comprehensive Marketing Strategy is Important for Small Businesses Marketing Strategy

Why a Comprehensive Marketing Strategy is Important for Small Businesses

No matter how new or small your business, an expertly designed marketing strategy should be in place before you even…

Caroline LatusSeptember 4, 2019

Why web design and SEO go hand in hand with WordPress websites Marketing AgencyWeb Design

Why web design and SEO go hand in hand with WordPress websites

Website Fundamentals Your website is your central marketing hub, instantly conveying the fundamentals of your business whilst encouraging the visitor…

Caroline LatusAugust 24, 2019

Expert insight into why marketing is so important to small businesses Marketing Agency

Expert insight into why marketing is so important to small businesses

Hello and welcome to the Burst Blog!  This post is the first of many more to come, each offering expert…

Caroline LatusJuly 19, 2019