Burst Creatives · Client Proposal
Social Media Strategy
Willerby Nutrition
Monthly Instagram management plan — carousels, reels, B/A content & lead generation for a 45-min wellness evaluation.
The Strategy
Four Pillars That Drive Results
Lead Generation
Every piece of content drives towards the free 45-min wellness evaluation CTA.
Nutrition Education
Habit-based content — not just products. Build authority & trust first.
Jab Culture Counter
Tactful, evidence-led content showing why injections alone don't fix habits.
Social Proof
Real before/afters + testimonials — the most trusted conversion content on Instagram.
Content Themes
What We Post & Why
🥦 Nutrition & Habits
- The truth about protein intake for women 40+
- Why 80% of diets fail (and what works)
- 5 daily habits that support weight loss
- What your cravings are ACTUALLY telling you
- Gut health 101 — simple swaps
💉 Jab Culture Education
- What GLP-1 jabs actually do to your body
- Why muscle loss is the hidden risk
- What happens when you stop the jab?
- Habits vs quick fixes — the honest truth
- Sustainable results without the side effects
📸 Transformation & Social Proof
- Client before/after photos (with consent)
- 13-year journey — credibility content
- Client testimonial screenshots / video clips
- Month-by-month progress stories
- Behind the scenes — real client check-ins
🎯 Lead Generation CTAs
- "Is this you?" story-based hooks
- Wellness evaluation sign-up prompts
- Quiz-style carousel (what's your health type?)
- Book a free chat — objection-busting posts
- FAQ content (removes barriers to booking)
Monthly Content Plan
Week-by-Week Breakdown — 20 Posts Per Month
| Week | Format | Content Idea | Goal |
|---|---|---|---|
| W1 · Mon | Carousel | "5 Habits Sabotaging Your Weight Loss" — education swipe | Reach / Save |
| W1 · Wed | Reel | Client transformation clip + voiceover story | Social Proof |
| W1 · Fri | Static | "What is a Wellness Evaluation?" — CTA post | Lead Gen |
| W1 · Sun | Story Series | Poll: "Do you know your metabolic age?" → DM hook | Engagement |
| W2 · Mon | Carousel | "The Truth About Weight Loss Jabs" — balanced, honest education | Authority / Share |
| W2 · Wed | Before/After | Client result post with their quote + outcome stats | Trust / Leads |
| W2 · Fri | Reel | "POV: You fixed your habits instead of taking the easy route" | Reach |
| W2 · Sun | Story Series | Q&A: "Ask me anything about nutrition" | Engagement |
| W3 · Mon | Carousel | "Your Free Wellness Evaluation — Here's What Happens" walkthrough | Lead Gen |
| W3 · Wed | Reel | Day-in-the-life / behind the scenes — real & relatable | Connection |
| W3 · Fri | Before/After | Longer-form transformation story — 13 years of results | Trust |
| W3 · Sun | Story Series | Countdown / urgency for limited evaluation slots | Lead Gen |
| W4 · Mon | Carousel | "What Happens to Your Body When You Improve Nutrition for 30 Days" | Education / Save |
| W4 · Wed | Reel | Myth-busting reel — "You don't need to eat less, you need to eat smarter" | Reach |
| W4 · Fri | Static | Client testimonial quote card + CTA to book evaluation | Lead Gen |
| W4 · Sun | Story Series | Month wrap-up — wins, shares, next month teaser | Retention |
Note: Stories posted 4–5x per week in addition to feed content. Story content includes polls, DM triggers, countdown stickers, and behind-the-scenes snippets. All captions written with SEO hashtags and a clear CTA.
Lead Generation
The 45-Minute Wellness Evaluation Funnel
🎯 Every Post Is a Funnel Step
The free evaluation is the highest-converting offer — so we build the entire content strategy around moving followers from curious to booked. Here's the journey:
Step 1Hook content — stops the scroll, creates curiosity
Step 2Education — builds trust & authority over weeks
Step 3Social proof — B/A posts remove doubt
Step 4CTA — "Book your free 45-min evaluation via link in bio"
Step 5DM follow-up hooks in stories — creates direct conversations
⚠️ Handling the Jab Culture Conversation
This is a hot topic right now. Done right, it positions the client as the credible, caring expert — not anti-medicine, but pro-sustainable results. The angle: "We support informed choices. Here's what jabs don't fix."
- Lead with empathy — never shame or judge
- Use data & science to back every claim
- Reframe: jabs as a tool, not the solution
- Bridge to the free evaluation as the complete approach
- Avoid naming brands — keep it about the category
What's Included
Monthly Deliverables
Every Month, You Get:
4
Carousels (5–8 slides each)Education, lead gen & myth-busting formats
4
Reels (15–30 sec)Scripted, captions, hooks written
2
Before/After PostsDesigned, captioned, CTA-driven
2
Static PostsQuote cards, CTA posts, testimonials
4
Story SeriesInteractive, poll-led, DM-trigger stories
16
Captions + HashtagsEvery post fully written & optimised
1
Monthly Content CalendarShared in advance for approval
1
Monthly Performance ReviewReach, engagement, lead CTA clicks
Investment
Three Simple Packages — All Starting From 20 Posts
Essential
£300
+ VAT per month
20 posts. Content creation only — client posts themselves. Perfect entry point.
- 20 posts per month
- 6 carousels (5 slides each)
- 4 reels — scripted & captioned
- 4 before/after designed posts
- 6 static / quote / CTA posts
- All captions & hashtags written
- Monthly content calendar
- Client posts & schedules themselves
Popular
Growth
£500
+ VAT per month
20 posts + full scheduling. Burst Creatives manages and publishes everything.
- Everything in Essential
- 20 posts created & scheduled for you
- Story series x4 (polls, DM hooks)
- Posting & scheduling included
- Lead gen CTA strategy built in
- Monthly performance snapshot
- Hashtag research & refresh
- Content approval before posting
Premium
£750
+ VAT per month
Full done-for-you management. Max visibility, engagement & lead generation.
- Everything in Growth
- Community management (weekdays)
- DM response templates + monitoring
- Comment engagement managed
- Wellness evaluation lead tracking
- Story highlights kept updated
- Monthly strategy call (30 mins)
- Trend & competitor watch
💡 Pitch tip: Lead with £500/month (Growth) — it's the most popular tier and the easiest yes. Position Essential as the "get started" option and Premium as the natural upgrade once they're seeing results. Many clients move up within 2–3 months.
⏱ Your time estimate: Essential ~8–10hrs/month · Growth ~12–14hrs/month · Premium ~18–20hrs/month. Growth at £500 + VAT gives you ~£35–42/hr — builds fast with a content system and templates in place.
📸 Before/After photos: Client must supply these. Written consent from each featured individual is required — build a simple consent form into your onboarding pack before any B/A content goes live.