I’m thrilled to have supported Gemma, whom I’ve known for many years, as she took the exciting leap to launch her new business, All About People. Creating the website for AAP was an opportunity to bring her vision to life — crafting a modern, engaging, and user-friendly digital platform that reflects her passion, expertise, and fresh approach. This new site marks the start of an exciting chapter for Gemma, providing a polished online presence that connects with clients and communicates the essence of All About People from the very first click.
The brief: Develop a brand-new website and execute a complete rebrand, ensuring a smooth and seamless transition throughout the process.
Brand Design
We at Burst Creatives led the complete brand design process for AAP, beginning with the development of a clear creative direction and a selection of refined colour palette options. We explored and discussed multiple font styles to ensure the typography aligned with AAP’s identity, values, and desired tone.
As part of our delivery, we created a detailed brand guidelines document that brings all elements together in one place — including final logo variations, approved colours, font families, and precise hex codes. This ensures AAP has a consistent, cohesive, and easy-to-apply visual identity for all current and future communications
Website creation
A STANDOUT ONLINE PRESENCE
We designed and developed a brand-new website for All About People, focusing on delivering a modern, user-friendly experience that reflects their ethos and professional services. Our process included refining the site structure, enhancing navigation, and creating clean, engaging layouts that communicate their offering clearly and effectively.
We ensured the new website is fully responsive, visually aligned with their updated brand identity, and built to support both current needs and future growth. The result is a refreshed online presence that strengthens All About People’s connection with clients and showcases their expertise with clarity and confidence
Online Shop
GOOGLE ADS
As part of the new All About People website, we’ve also introduced a dedicated section for Gemma’s digital products, opening an exciting new avenue for her business. This feature allows clients to easily explore, access, and purchase her resources online, creating a seamless and professional experience that complements her services.
By integrating digital product sales directly into the site, AAP can now extend its reach, provide added value to clients, and continue growing in this exciting new direction.
Client Testimonial:
FEEDBACK ON PROJECT
“Caroline understood my brief from start to finish and translated it into a brand that truly represents my business. She created a cohesive visual identity and provided branded templates I can now use confidently across all platforms, giving my business a professional and consistent presence.
The website was delivered quickly and efficiently, and the final design exceeded my expectations. It’s given me confidence to show up online, clearly communicate my services, and position my business exactly where I want it to be.”
Gemma RichardsonAAP
