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A digestible guide to key lead-drivers: performance max campaigns vs search campaigns
Whether you are brand new to Google Ads or a loyal oldie, you might not have explored all that the tool has to offer. In this digestible guide, we explore Performance max vs search campaigns
What’s better… the classic technique or a more modern feature? Let’s find out.
The basics:
What are performance max campaigns?
Google performance max campaigns are goal-based campaigns that you can set up in Google Ads. Unlike some of the classic campaigns in Google Ads, performance max campaigns utilise every channel from Display to YouTube. Here are some features of Google performance max campaigns:
• Their specialty is using AI to accelerate performance.
• They target customers via a wide range of channels including Display, Maps, YouTube, and Gmail.
• They use images, copy, and even video to create bold, effective, and most importantly – well-targeted ads.
• AI takes the ropes for you.
What are the benefits of Google performance max campaigns?
The most attractive feature of performance max campaigns is their ability to drive tonnes of new customers at a low cost. The dream, right? Other benefits of performance max campaigns include:
• More conversions.
• Finding customers on brand new channels.
• Better campaign insights.
• Full automation – meaning less work for you.
To learn more about the benefits of this awesome marketing tool, get in touch with the Burst Creatives team today.
What is a search campaign?
While performance max campaigns are built for a wide array of platforms, search campaigns are made for one: Google’s search engine pages. Basically, you pick a list of keywords then you target your customers through Google search. Here’s what you need to know about search campaigns:
• You can target people who are actively searching for your products or services.
• The Ads have space to include direct CTAs like links and phone nos.
• Unlike performance max campaigns which include images and video, search campaigns are purely text-based.
What are the benefits of a search campaign?
Performance max campaigns may give you more conversions – but search campaigns boast a highly-targeted haul. Other benefits of search campaigns include:
• Quick results.
• Rich, targeted traffic.
• Easy set up.
• You possess control of your campaigns at all times.
So, which is better?
Both campaigns have good points to shout about. Performance max campaigns can reach wider audiences with its multi-channel approach, while search campaigns are highly-targeted and can help get you those hot and ready leads. Need more information before you decide on a campaign type? Get in touch with us at Burst Creatives today. We’re always happy to help!
