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A short guide to the benefits of using WordPress as a start-up business, including why to use WordPress as part of your toolkit
As a start-up business, there’s no doubt you are in the planning stages of your website, blog, and more. You may be feeling overwhelmed, and we get it – there’s a lot to do before your brand is established online. One of the biggest tools in your toolbox might be a website builder called WordPress. Are we right? In this guide, we detail 5 reasons why we use WordPress and why we swear by it as marketing professionals. If you have any questions, big or small, feel free to contact us! We’re always happy to help.
What is WordPress mostly used for?
WordPress is the most popular content management system, used to create fully customisable websites and blogging platforms. If you have a start-up business, WordPress is a tool for you. There’s a great resource called WPBeginner. It’s packed with training modules and useful information on how to make the most of your WordPress site.
5 reasons why we use WordPress
#1 – WordPress is great for SEO
WordPress has great built-in capabilities to help you with your website and blog’s on-page, off-page, and technical SEO. You don’t need to be an SEO expert to understand it, either. You can also get SEO plugins, continue reading for more about that.
#2 – WordPress is a free software
You can download the entire version of WordPress for free – how fantastic is that? Note that you will have to pay associated fees for things like: 1) Domain names 2) Hosting 3) Better themes 4) Some plug-ins.
#3- You can build your entire brand on WordPress
WordPress is fully customisable so you can brand anything from your carousel banners to your parent pages. It has thousands of themes and plug-ins that you can use freely. You’ll also be able to find your brand’s font in the typography section, plus lots more features to ensure your website stays on-brand.
#4- WordPress is secure
WordPress regularly runs updates to squash any vulnerabilities, so you can rest assured that your website and blog will be safe. Here’s a brilliant article about how to further protect your WordPress website/blog:
#5- WordPress is easy to use
Why use WordPress to build a website?
Our no.1 reason: you don’t need to have any coding skills to build a WordPress website! It has drag n’ drop templates and is fuelled by plug-ins. So, even if you’re useless at design work, you can build a beautiful website with WordPress. Saying that, WordPress is open source so you can code if you wish.
Why use WordPress for blogging?
And our no.1 reason for using WordPress for blogging: the built-in SEO functionalities and the `all in one` SEO plugin and toolkit that you can get.
