Website Fundamentals

Your website is your central marketing hub, instantly conveying the fundamentals of your business whilst encouraging the visitor to find out more. Or at least it should be, which is where strong web design and SEO using WordPress tools comes into effect.

Design and SEO

Whilst web design is the look and feel of the website, the SEO (search engine optimisation) is what influences the quantity and quality of traffic, as well as where the site ranks on Google. This includes the type of content, such as regular blog posts and videos, as well as factors like title tags, image alt text, links to other relevant pages, and clear URLs that include keywords. For instance, this article is about web design and SEO in regards to WordPress sites, so all three topics are included in the link.

Due to web design and SEO covering how the site operates for human visitors and search engine bots alike, it’s essential that both are given equal focus throughout the creation and management of your site. Failing to keep one or the other up to date will result in a website that appears or feels clunky – that’s why Burst Creatives use WordPress, as it gives total control over every element. 

Google SEO Tatics 

Whilst SEO applies to all search engines, Google currently has a 92.6% market share of all global search traffic. This makes it the major player, as it processes almost forty times as many enquiries as its closest rival Bing (2.51% of the market share). As a result, Google’s algorithms should be used to guide the evolution of your WordPress site, as missing regular changes and updates can mean that your business soon falls behind those of your competitors. What’s more, Google loves WordPress sites, so using this platform for your own gives you an immediate and long-term advantage.

Smartphone SEO 

Meanwhile, smartphones have become so integral to web browsing and searches that mobile optimisation is being replaced by mobile-first design. The difference between the two is that the first tweaks a desktop site so that it also fits a small screen, whereas the second is a case of designing a site with mobile at its core, then expanding it so that it works on a desktop too. These very different principles are called progressive enhancement and graceful degradation, but we’ll go into that in a future post.

Whether you’re starting a new business or upgrading an existing one, get in touch with us today on 07482 292081 or email caroline@burstcreatives.com. It all starts with a chat about your mission and goals, which leads to a WordPress site built around web design and SEO that attracts visitors and converts them into customers.